Glossar

Copywriter | Jobbezeichnung

Corporate Design | Design

Corporate Fonts | Corporate Design

Creative Commons | Lizenz

Creative Director | Marketing

Cross-Selling | Vertrieb / Verkauf

Crossmedia | Marketing

Custom mode | Marketing

Customer Journey | Marketing

Customer Lifetime Value | CLV

Data Driven Advertising | Marketing

Data Mining | Methode

Datenbank | Programmierung

Dauerwerbesendung | Werbeformat

Deadline | Werbebranche

Deep Link | Programmierung

Design thinking | Marketing

Design | Marketing

Dialogmarketing | Marketing

Digital Natives | Zielgruppe

Digitalisierung | Online-Marketing

Direktmarketing | Marketing

Display | POS

Display-Advertising | Online-Marketing

Emotional Advertising | Marketing

Employer Branding | Markenbildung

Film Script | Filmisches Darstellen

Hidden Link | SEO

Idee | Kreativität

Inbound-Marketing | Marketing

Influencer | Marketing

Innovation | Ideen

Internet of Things | IoT

Java Script | Programmiersprache

Kanban | Web

Key Performance Indicator (KPI) | Metrics

Key Visual | Werbung

Kommunikationsmatrix | Kommunikation

Künstliche Intelligenz (AI) | Artifizielle Intelligenz

Lead | Marketing

Leitbild | Marketing

Leitidee | Marketing

Machine Learning | Technologie

Marke | Marketing

Markenberatung | Marketing

Markenclaim | Marketing

Markendach | Marketing

Markenpositionierung | Marketing

Market value proposition | Marketing

Marketing Automation | Effizienz